
BARÓN D’A
“Barón is a Cabernet Sauvignon-based red blend that shines on its own. It is a welcoming, broad-shouldered, and eloquent wine that is very easy to understand and love.”
FRANÇOIS MASSOC
Wow Factor
Barón is a deeply Chilean wine, a child of the southern sun that unambiguously conveys the terroir and idiosyncrasies of a winemaking tradition. “It has a fruitier character and firmer tannins. It’s all-embracing and sensational,” explains François. Its backbone is Cabernet Sauvignon from the Andean foothills in the Cachapoal valley, but its fans may be in for some surprises. Depending on the characteristics of the season, the grape varieties that round out the blend and add new layers of flavor vary: Merlot, Malbec, and even País. It is the life and soul of the party. Perfect for a great conversation over a delicious meal.

The Adventurer
Barón’s Cabernet Sauvignon is sourced from the highlands of the Cachapoal valley ,some 1,000 meters (3,820 ft) above sea level, precisely in two lots with colluvial and river soils. The influence of the sun is stronger. The wine is full-bodied, lively, and round. The rest of its components, which may or may not come from other terroirs, contribute different textures and aromatics, weaving layers that complement the black fruits of the Cabernet Sauvignon: red berries, such as raspberries and strawberries, roses, and orange blossom, on a gourmet background that tastes of chocolate and pepper. It is a red wine to fall in love with from the first sip, without hesitation or overthinking.
“I like people to drink my wines and, in that sense, Barón meets all my expectations. It is a wine that allows me to play more during winemaking and always awe consumers.”
FRANÇOIS MASSOC
The Road
The different components of Barón are fermented separately and later combined into a final blend that interprets the characteristics of the vintage, but always keeping the wine’s identity intact. Following 24 months of aging in French oak barrels, and another 24 months in bottle, the blend consolidates and acquires its signature multidimensional character, where the whole is more than the parts and where the grape varieties come together to create a festive, welcoming, and pleasant melody. “No need to overthink it. Just let yourself be carried away by the music and enjoy the ride,” says François.

